Why is microsite management important in your marketing campaign?

There's no doubt that people go to the Internet to answer questions when making a decision, and your microsite is where they will head to learn more about your company. Having a clear, organized and informative microsite is critical! You don't want to scare people away because your microsite is out-dated or not functional. This does not reflect well on a business!

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Your website it going to serve multiple purposes - it's going to establish credibility, drive sales, and generate leads. Potential customers will use your website not only to learn about what you offer, but to read testimonials from your customers to authenticate your reputation and build an opinion of you.

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Think of it this way: your microsite is a 24/7/365 representation of your company. Why wouldn't you want to do everything in your power to make it as great as possible?!

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Examples of Microsites options M3 provides:

• Updating with holiday banners or hours

• Managing a weekly blog with custom articles for your center

• Keeping the various tabs on your microsite updated with current information (i.e. current promos, current staff bios, etc)

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