Why is Facebook important in your marketing campaign?

Facebook is a low-cost marketing tool that allows you to reach a large audience. Using Facebook allows you to show followers that you are up-to-date and relevant and also provides you with an informative channel for broadcasting things you care about. You are able to share pictures and videos, as well as link to interesting articles regarding relevant topics such as math, learning, STEM, or local events happening in your community.

 

Facebook is also a great platform for building brand awareness and distinguishing yourself from competition. You are able to share basic information about yourself, but more importantly, Facebook is a great channel for sharing local content about your particular center to give a personal feel to your page and build a relationship with your followers. It's a great way for people to get to know you as well as your business!

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Furthermore, Facebook allows you the opportunity to run advertisements, so that potential customers are seeing your company while they're scrolling through their newsfeed. This advertisement option is adaptable and easily customized so that you're targeting the correct audience with each message.

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Examples of Facebook options M3 provides:

• Creating and running Facebook ads

• Posting ‘Testimonial Tuesdays’ highlighting some good reviews of your center

• Updating your page with holiday banners or hours

• Highlighting in-center events or other festivals/events you plan to attend

• Creating and posting ‘Instructor Spotlights’ to introduce your staff

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