Why is email important in your marketing campaign?

Email marketing is a personalized way to build relationships with your current customers, as well as introduce yourself to your leads. You can even connect with your recently inactive customers to try to entice them to come back. It allows you to reach your customers at a time when it's convenient for them. 

​

Emails keep your customers informed about your business and current promotions. You're able to reach your customers in real-time and engage them with links or calls to action. With emails, it's easy to target your message to different groups of people so that you're sending relevant content that doesn't just clutter up their inbox. 

​

Overall, email is a crucial piece of having an integrated marketing strategy and shouldn't be replaced. 

​

Examples of email options M3 provides:

• Creating specific email campaigns relevant to that month, guaranteeing there are some emails every month targeting each of the following: leads, inactives and actives.

• Designing and managing DRIP campaigns

• Transferring contacts from Radius to Constant Contact

​

​